Case study - Dysport Meta Ads
We built a consistent lead acquisition and booking automation pipeline for both locations, bringing in nearly 1k new patients over the past 10 months.
Step 1
The first step is always to build a landing page that we trust to convert and that has a proper, reliable tracking setup.
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We use MS Clarity to observe how users engage with the landing page and make any necessary tweaks based how far people scroll, where the stop to read, where they click (or don’t click), etc. to continuously work on improving conversion rate.
Step 2
We put together multiple creatives and continued to monitor their performance week over week, occasionally mixing in seasonal promotions, e.g a New Year Special to kick off 2026.
We made sure to optimize only for form leads, but tracked phone calls as “contacts” as well (see below).
We also tested a few different targeting options, ranging from fairly broad to very specific, including audiences built around the users whose contact info we were collecting.
Step 3
Configured GoHighLevel CRM to automatically nurture leads and book appointments on behalf of the clinic
Lead comes in
Automation follows up with a booking looking
If they don’t book, it follows up with a conversational text
When the lead replies, the conversation is forwarded to a real agent, who books them in with the clinic (this way, the reps only have to engage with leads that actually respond)
Only engaged leads reach the team, no more chasing cold inquiries
Workflows fully customized to the clinic’s preferred process (not a one-size-fits-all system)
Final Results
Hundreds of new patients, a system that runs itself, and two very busy clinics. Month over month performance rarely fluctuates for more than 5%, providing predictable, scalable results and consistent revenue growth.
